Understand the Fundamantals of Digital Marketing. Why Do You Need Digital Marketing

Fundamentals of digital marketing – types of digital marketing, the importance of digital marketing, what is online marketing, digital marketing tools

Online Marketing Tactics have shaped up seamlessly throughout the internet over time. With Digital Marketing coming into the picture, every brand wishes to establish an online presence through a strong marketing strategy. However, not all are pink in the world of digital marketing and one needs to understand various fundamental ideologies that form part of this tool. And if you are someone who is willing to learn new effective ways to market your brand efficiently, then Digital Marketing certainly is your ultimate bet. To begin with, this guide will take you through the following elements:

Types of Digital Marketing:

Digital Marketing is a wide concept and incorporates a number of elements. These are inclusive of, but not limited to, Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay Per Click Advertising, Affiliate Marketing, Email Marketing, Instant Messaging Marketing.

Content Marketing:

Everyone has heard the age-old saying of Content is the king and that’s where content marketing takes the space in the digital marketing industry.

SEO and SEM:

Search Engine Optimization and Marketing involves reaching a wide potential audience and gaining organic traffic by building an online presence through blogs and content incorporating effective long-tail keywords

Social Media Marketing:

No brand goes without a social media presence. The name, as it speaks for itself, deals with Facebook, Twitter, Instagram, Pinterest and other social media presence – depending on the need of the brand

Pay Per Click Advertising:

PPC Advertising, literally, means that you pay for the number of clicks you receive on your advertisement. You can make use of GDN (Google Display Network), Google Ads, Media Net and other such sources to marketing yourself through digital advertising.

Email Marketing:

Email Marketing – is the process of communicating with your user base through emails in the form of newsletters, updates, new launches, product details, sales, so on and so forth.

Affiliate Marketing:

As a brand, you can create an affiliate marketing funnel that involves influencers to promote your brand on their space – and paying them in the form of commission for every click / purchase (As discussed with them). This can be done by being part of affiliate programs under Amazon and the likes, as well.

Instant Messaging Marketing:

The new in the field of digital marketing is SMS and Whatsapp Marketing tools – these apps pave the way to directly communicate with consumers on a personal basis.

But why do you need Digital Marketing? What is Online Marketing?

Online marketing is a set of techniques, tools and methodologies used to promote, advocate and sell products and services online through means of digital marketing tools.

These digital marketing tools offer a way for businesses to bring their brand front and centre and create an identity unique to their brand. Digital Marketing fosters this need for building a brand USP and selling it among prospect clients efficiently.

To do this, a number of marketers resort to tools for their digital marketing strategies – some of these include:

  • Buffer, HootSuite – Social Media Scheduling Apps like Buffer and Hootsuite among others have helped ease the lives of social media managers. These tools allow the marketer to schedule posts and content over a period of time so that they are posted on the right date at the right time without fail.
  • Ahrefs: A link research tool that has newly joined the list of digital marketing tools that uses their own indexing and bot on basis of trillions of website connection, as said by the app founders themselves.
  • Google Keyword Planner: Looking for the best keywords in your industry made hassle-free through this keyword planning tool under Google.
  • Yoast SEO: An SEO Plugin that is by far the most effective SEO planner used by millions of website users. This plugin allows you to customize your meta title, meta description, slug and focus keyword. It also uses the Flesch Reading score to test the readability of the text.


For someone who has an inclination towards Digital Marketing, these tools allow one to evaluate their online marketing game thoroughly, analyse them and their competitors and brings out an active online presence over time, be it organic or paid. Use digital marketing will certainly save you the manpower, time and money that you can otherwise spend on crafting crazy cool campaigns for your business.

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